Pokémon Officially Brings Back Red & Green With 2 New 30th Anniversary Releases

Fender is set to unleash two of the most electrifying Pokémon products of the year in honor of the franchise's 30th anniversary.

Fender has announced the next collaboration between Pokémon Center Co., Ltd. and Fender Music Corporation Japan in the form of a brand-new lottery headlined by a Pokémon Red Stratocaster and Pokémon Green Telecaster. Both models feature an 8-Bit Sound System that adds 8-bit sounds to the guitar's natural output, letting players recreate their favorite classic video game tracks.

Pokémon Is Officially Collaborating With Fender

Applications for the lottery open on November 19 in Japan, and will be available via the official Pokémon Center Online storefront. Applications will be accepted up through November 24, while results will be announced through the Pokémon Center Online website at a later date.

President of Fender Asia Pacific Giorgio Guerrini said of the announcement, "For 80 years, Fender has helped generations express themselves through music, while Pokémon has inspired creativity and imagination around the world. Bringing these two iconic brands together is a natural celebration of that shared spirit. We're excited to give Pokémon fans and musicians a new way to experience the games they love through the power of music."

Per the official announcement, both models of guitar feature "bold pixel-art graphics across the body, bringing the familiar imagery of the original games onto a new creative canvas." Both models also boast specially designed pickguards which give off a fluorescent-like visual effect when viewed from different angles.

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The announcement goes on to note, "Additional commemorative details include a custom neck plate engraved with a specially created 30th anniversary pixel-art logo, an exclusively illustrated certificate of authenticity and a dedicated hard case. Each guitar also includes a collectible pick tin containing 11 picks: ten featuring Pokémon pixel-art designs and one commemorating Pokémon 30th anniversary."

The upcoming Pokémon guitars from Fender are just the latest highly sought after, high-end releases celebrating the franchise's 30th anniversary this year. In mid-October, attendees at the Yokohama Great Gold Exhibition had the chance to pick up their very own $10,000 Gholdengo figurines constructed of solid 24-karat gold. The event also played host to two life-sized statues of Gholdengo and Pikachu, each constructed entirely of hundreds of sheets of gold leaf.

More recently, fans got their first look at the upcoming Gengar Diorama statue from Sideshow Collectibles, which features models of Gastly, Haunter, and Gengar all ready to leap out of the shadows and send chills down the spines of whoever they encounter. The statue is currently available for pre-order for $645, and is expected to arrive some time in late 2027 or early 2028.

Unsurprisingly, the biggest 30th anniversary release of the year is one that no Pokémon fan could ever bring home for themselves, although that won't stop them from enjoying the experience for themselves. Back in May, All Nippon Airways unveiled the latest iteration of their iconic Pokémon Jets, each of which has been updated with the newest starter Pokémon from Pokémon Winds & Waves.

Created by Satoshi Tajiri First Film Pokemon: The First Movie Latest Film Pokémon the Movie: Secrets of the Jungle First TV Show Pokémon Latest TV Show Pokémon Horizons First Episode Air Date April 1, 1997

Expanding across a multitude of media, including TCGs, video games, manga, live-action movies and anime, the Pokémon franchise is set in a shared world of humans and creatures with a wide variety of special abilities. 

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